NATIONAL TELEVISION

Audience Watch

Audience Watch is a television analysis software helping professionals in the television broadcasting, cable, and advertising industry make better decisions by developing the industry᾿s most powerful software tool.

Resources

This document covers the Nielsen U courses available for Audience Watch.

This document compares features between Audience Watch and NPOWER software.

Complete Audience Watch User’s Guide.

Link to Audience Watch site featuring training tips, tutorials and outlines.

Training Guides

This document includes the agenda featuring training steps used in the Overview training.

This document includes screenshots to complete analyses used in the Overview training.

This document covers the steps on how to identify and then reallocate spots in a Program List based on advertising to achieve a more efficient list.

Software Tips

This document covers using the advertising database to create a Program List.

This document covers steps needed to report “C3” commercial ratings.

This document covers steps needed to report co-viewing.

This document covers how to create Program Lists comprised of programming.

This document covers how to use the Reach analysis and offers some variations on how to plot the data.