About Us

Panels, surveys and studies

Caring about consumers and their behavior for more than 50 years

For more than 50 years, Nielsen has been helping businesses understand consumer behavior. To do this, we use Nielsen panels, surveys and studies to ask people across the globe about the content they like to watch on TV, experience online and listen to on the radio. We also capture responses to advertising and other marketing communications. Want to get involved? Learn more below about the U.S. panels you can join now.

If you received an invitation through the mail or over the telephone, look for specific contact information on your invitation or visit our Nielsen Families page.

Computer and Mobile Panel

From keeping in touch to staying informed and entertained, we want to understand how you’re using the internet—whether through browsers, apps, videos or games. As a Nielsen Computer and Mobile Panel member, you’ll download our safe and secure software onto your devices, including desktop computers, laptops, smartphones and/or tablets. By just using your devices as you normally do, you’ll provide insights that will help companies improve websites, apps and even the devices themselves. For more information, including information about our rewards program, visit the link below.

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Nielsen has over 10 years of experience in the Consumer Neuroscience industry, a field that uses academic neuroscience principles and techniques to understand how consumers react and respond to advertising and other marketing communications. We are always looking for people like you to participate in a paid market research study! Interested in participating? Learn more and sign up at the lab closest to you.

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Interested in other Nielsen panels?