Kristen McLean is the co-chair of the Nielsen Children's Book Summit, and since 2010 she has been the editor of Nielsen's Books & Consumers Children's deep-dive research in the children's book market. She is also the founder and CEO of Bookigee, a Miami-based company that specializes in data, analytics, and new business solutions for the publishing market. Kristen is a twenty-year veteran of the book business with a wide range of experience including retail, sales, marketing, and consumer research. As leading industry analyst, she speaks and consults all around the world about the digital transformation of books, reading, smart data, and the future of publishing. Follow her on Twitter @BKGKristen.