As Senior Vice President, Julanne is responsible for building and activating analytical solutions for clients across various sectors of the Entertainment Industry. By leveraging the vast Nielsen tool kit, she enables clients to drive sales performance and quantify the value of audiences and entertainment brands. Julanne brings to Nielsen Entertainment 20+ years of experience developing and executing research-based strategies for clients in the music, TV, film, digital media, retail, technology and CPG sectors. She has spent much of her career studying consumer entertainment behavior, having served in various analytics, product and commercial capacities at leading market and advertising research companies such as Ipsos, OTX, and Nielsen IAG. Early in her career, she held research positions at MTV Networks and Zenith Media US. Julanne has a BA in Media & Communications from the University of Maryland.