Larry Rosin is co-founder and president of Edison Research. Larry has been involved with media for over 20 years, the last 16 in audience research. He founded Edison Research in 1994 and has been a primary force in building the company into one of the world’s largest and most respected media research companies. Edison provides strategic information and analysis designed to increase understanding of audiences. Over the last several years, Edison has further distinguished itself within the media research community through several well-received industry studies on radio, the Internet and the music industry. Larry is a graduate of Princeton University where he majored in Political Philosophy at the Woodrow Wilson School of Public and International Affairs. He received his MBA from the Wharton School of Business at the University of Pennsylvania, with a concentration in Marketing and Marketing Research.