Paul Jacobs is vice president and general manager of rock radio consulting firm Jacobs Media. Paul’s broadcasting and consulting career spans over 35 years, and he joined his brothers Fred and Bill at Jacobs Media in 1991. Paul is a leading spokesperson for the radio industry regarding the changing in-car audio experience, building off the Jacobs Media innovative technology tracking surveys—the Techsurvey. In 2008, Jacobs added to his career by taking on the role of president for jacAPPS, a new mobile application development company. Paul is the Chairman of the Board of Greater Public and serves on the Board of the Michigan Association of Broadcasters Foundation.