Events

Location:
AMC Loews Lincoln Square
1998 Broadway, New York, New York 10023

Your Advertising. Our Science.

Nielsen at #AWNewYork

We’re excited to be an official partner of Advertising Week New York, the world’s premier gathering of marketing and communication leaders in NYC. Join us as we share the latest thought leadership during our main stage seminar about balancing data, trust and innovation, as well as several other exciting panels. Check out our presence below, mark your calendars and join the conversation: @Nielsen and #AWNewYork.

Event Location

AMC Loews Lincoln Square
1998 Broadway, New York, New York 10023

Monday, Oct. 1, 1:30 p.m.

TV viewing is growing exponentially and the capabilities for advertisers and marketers are extremely attractive. People are no longer thinking about the screens, but about the people watching those screens. Given that there are unprecedented choices blending content and device, your organization must find a way to stand out. How do you hit the target in a booming content/tech-driven landscape, and deliver results for brands along the way? This panel will help you navigate these questions.

Speakers

Kelly Abcarian – SVP, Product Leadership, Nielsen
Tal Chalozin – CTO & Co-Founder, Innovid
Tom Donohue – SVP, Chief Operating Officer, New York Interconnect (NYI)
Steve Mandala – President, Advertising Sales & Marketing, Univision
Walt Horstman – President, TiVo

Location

Microsoft Stage

Monday, Oct. 1, 4:05 p.m.

Even with the explosion of data-driven offerings, there are many parts of the TV business that remain heavily manual. Join us for a discussion of the technologies and platforms that are streamlining and improving the ability of media owners and brands to transact more effectively than ever before.

Speakers

Kelly Abcarian – SVP, Product Leadership, Nielsen
Andy Addis – Chief Supply Officer, NCC Media
Beth Rockwood – SVP, Portfolio Research, Turner
Gabe Bevilacqua Senior – Vice President of Product Management, Viacom
Zach Rodgers – Editor, AdExchanger

Location

Microsoft Stage

couple on couch

Tuesday, Oct. 2, 11:25 a.m.

Inundated with a constant stream of media throughout the day, consumers are identifying with a more authentic message from brands and content that connects on an emotional level. Discover the strategies and execution that make audio advertising effective and the research behind them.

Speakers

Brad Kelly – Managing Director, Nielsen Audio
Gina Garrubbo – President and CEO, National Public Media
Liz Anderson – Sr. Manager, Corporate Communications, Capital One
Patrick Givens – VP, VaynerSmart, VaynerMedia
Pranav Yadav – CEO, Neuro-Insight, US Inc.

Location

Culture Stage

Tuesday, Oct. 2, 12:30 p.m.

From six-second vertical to pre-roll, from live to docu-social, video is not just growing, its evolving. Video has become the center of digital experiences for consumers. As viewers readily move between screens and platforms, how does a marketer become a meaningful part of that journey – not just another voice among the noise? This panel will explore how marketers can build video ad strategies that start with a user-centric approach and how to work with vendors across the video supply chain to measure their true impact?

Speakers

James McNamara – SVP, Advertiser Direct & Marketing Cloud, Nielsen
Mike Bevans – VP of Global Solutions and Marketing, Xaxis
Seth Walters – VP, Demand, Roku
Stephanie Lackey – Associate Media Director, MediaCom
Kathleen Comer – VP, Client Services The Trade Desk

Location

Twitter Stage

Tuesday, Oct. 2, 12:30 p.m.

NIELSEN MAINSTAGE SESSION

In the age of the connected consumer, delivering personalized messages has become essential to creating brand moments that resonate. From the momentum of addressable TV to the evolution of digital advertising, the shift to the personal has put a spotlight on data—and the foundational role of trust and transparency. Join Nielsen’s Megan Clarken and Peter Bradbury, along with other leading industry voices, for a discussion on navigating the way forward and balancing transparency and innovation in data-driven advertising.

Speakers

Megan Clarken – President, Watch, Nielsen
Peter Bradbury – EVP, National Media Client Services, Nielsen
Michele Donati – SVP & Managing Director, WHERE Group Horizon Media
Tim Sims – SVP, Inventory Partnerships, The Trade Desk
Brad Smallwood – VP, Marketing Science, Facebook
Tom Ziangas – SVP, Research, AMC Networks

Location

Microsoft Stage

Tuesday, Oct. 2, 2:45 p.m.

Gone are the days when marketing plans were solely based on gut feelings or intuition. Data-driven marketing has become table stakes and in integral aspect of the planning process, from identifying customer segments to campaign measurement and attribution. Agency and brand marketers will join 605’s Ben Tatta for a discussion on best practices for leveraging data to optimize media planning.

Speakers

Damian Garbaccio – EVP, Advertiser Direct & Marketing Cloud, Nielsen
Ben Tatta – Co-Founder and President, 605
Matt Seiler – President, Brand Solutions, Dentsu Aegis Network
Deborah Hyun – Head of Cross-Channel Media, Uber

Location

AWLearn Workshop Stage

Tuesday, October 2, 4:30 PM

TV isn’t dead. Consumers are watching more TV than ever before, and they’re watching it in the living room. But they are cutting the cord in record numbers, in favor of direct-to-consumer services that provide more choice and flexibility. For advertisers, this means more ways to connect with on-demand, on the go audiences through a medium that bridges the best of TV and digital. In this panel, experts will discuss how they’re leveraging data to reach audiences in the living room, and defining and measuring the success.

Speakers

Megan Clarken, President, Watch, Nielsen
Jeremy Helfand, VP, Head of Advertising Platforms, Hulu
Sahil Patel, Sr Reporter, Digiday
Jared Cluff, CMO, Blue Apron

Location

Twitter Stage

Tuesday, Oct. 2, 5:30 p.m.

This is an age of empowered consumers and viewers who are glued to their devices. It’s an incredible opportunity for marketers if they are able to reach these individuals on a personalized level. However, there are many questions that come into play here. How and where do you reach them? How do you execute your content technically and valuably? How do you shift to multiple devices? How do you ensure the viewer is enjoying their experience? This panel will debate these topics and more as they discuss the future of video.

Speakers

Tom Eaton – SVP of TV and Programmatic, Nielsen Catalina Solutions
Kina Pickett – CEO, ZPPR
Eric John – Deputy Director, Video, IAB
Sharon Mussalli – Chief Revenue Officer, Some Spider Studios
Russ Torres – VP of Video, USA TODAY NETWORK | Gannett
Stéphane Coruble – CEO, RTL AdConnect

Location

Twitter Stage

Adweek Feature

Wednesday, Oct. 3, 11 A.M.

The entrance of subscription video on demand (SVOD) platforms like Netflix, and virtual multichannel video programming distributors (vMVPDs) like fuboTV, enable audiences to consume content in new ways, within and away from the traditional living room setting. However, contrary to what you may have heard, live viewership isn’t going anywhere. Marketers cannot ignore one in favor of the other, and the future of TV advertising will be finding the ideal blend of both. Follow industry experts during brief presentations as they probe topics addressing the future of TV advertising in today’s digital world.

Speakers

James Mcnamara – SVP, Advertiser Direct & Marketing Cloud, Nielsen
Gary Milner – Brand Marketer, Digital Marketing Consultant, Speaker and Writer
Jason Demarco – VP, Programmatic & Audience Solutions at A+E Networks
Andy Hammond – VP, Sales, Fubo TV
Mike Fisher – VP/Head of Advanced TV & Video, Mediamath

Location

Current – Pier 59, Chelsea Piers
23rd Street and West Side Highway
New York, NY 10011

Wednesday, Oct. 3, 1:15 p.m.

Brands are no longer defined by their products or offerings, instead they are judged upon their communication with their consumers. They must differentiate themselves across a consumer’s lifecycle and this must be done on a level of high quality. The difficulty behind achieving this engagement is the fact our data is siloed in adtech and martech systems. It is inevitable that these systems will converge. This panel will explain the promises that this future of convergence holds.

Speakers

Damian Garbaccio – EVP, Advertiser Direct & Marketing Cloud, Nielsen
Chandra Stevens – Global Director, Microsoft Marketing Solutions, Microsoft
Andy Sriubas – Chief Commercial Officer, OUTFRONT Media
Sona Mirakian-Pehlivanian – VP, Operations, New York Interconnect

Location

IBM Watson Marketing Stage

Wednesday, Oct. 3, 2:20 p.m.

Platforms today need to deliver on the experience, from customizing content and features across devices and a range of payment plans. On top of this, fans are becoming an active part of the experience, interacting with hosts and offering opinions in the comments thread. Today’s OTT players are reimagining what it means to be a platform.

Speakers

Amanda Tarpey – SVP, Product Leadership, Nielsen
Brian Hunt – Head of OTT/CTV Advertising Sales, Sinclair
Roy Firestone – Senior Director of Product, OpenX
Samantha Cooper – EVP, Distribution Partnerships, Viacom
Alex Wallace – VP, Entertainment and Oath Studios, Oath
Tim Sims – SVP, Inventory Partnerships, The Trade Desk

Location

Culture Stage

African American family

Thursday, Oct. 4, 11:30 a.m.

Nielsen’s recent Diverse Intelligence Series report on the digital lives of Black consumers highlights how the democratization of the digital sphere is changing the way African Americans consume content, talk to brands and create movements—namely #BlackTwitter and its outsized impact in Hollywood. Nielsen, Twitter and voices from the industry will take the stage to present and dissect this topic.

Speakers

Cheryl Grace – SVP, Strategic Community Alliances and Consumer Engagement, Nielsen
Elizabeth Luke – Sr. Communications Manager, Twitter
God-is Rivera – Director, Inclusion & Cultural Resonance, VML
Jeanine Liburd – Chief Marketing & Communications Officer, BET
April Reign – Senior Director of Marketing, Fractured Atlas

Location

Twitter Stage

Thursday, Oct. 4, 2 p.m.

In an era of cord cutting and declining viewership, TV networks are reducing advertisements to improve viewer user experience. Several broadcasters have vowed to cut advertising, and execs will need to get creative with targeting viewers and building sustainable models for ad-supported storytelling. As ad fatigue grows, how will networks and subscription-based platforms evolve the ad experience, meet user expectations, and create sustainable profitability? How can brands leverage video by engaging audiences in smarter ways? Join this workshop with featured speakers from leading video tech, agency, broadcaster and global measurement companies, who will discuss trends and present exclusive research on viewer user experience in advertising.

Speakers

Renee Plato – Senior Vice President, Media Solutions and Innovation, Nielsen
Tom Goodwin – Executive Vice President, Head of Innovation, Zenith Media
Michael Teicher – Executive Vice President, 20th Television
Mark Popkiewicz – CEO, Mirriad

Location

AWLearn Workshop Stage

Latin American Family

Contact Us

Have questions about Nielsen’s presence during Advertising Week?
Feel free to reach out to:

Industry Partnerships
Kelle Coleman
Wilburt Carpenter
Jasmine Elliott

Media Relations
Brendan McCarthy