Location: Mandalay Bay Hotel, Las Vegas

at superzoo

Catch up with Nielsen at Superzoo

The Nielsen Pet Measurement team will be at SuperZoo in Las Vegas’ Mandalay Bay Hotel—look for us at the events below.


Education Session: Accelerating Growth in Today’s Changing Pet Landscape
4:00 pm-5:00 pm in Islander Ballroom A

Nielsen Cocktail Reception
5:00 pm-6:00 pm in Tradewinds F

Tuesday, August 20 & Wednesday, August 21

Drop by our room to learn more about our portfolio of services for retailers and manufacturers.

9:00 am-5:00 pm in Shellseekers B

The Most Complete View of Pet Retail

Pet sales have increased nearly 40% in the past decade to $72 billion in the U.S. and show no signs of stopping. With 95% of U.S. pets considered part of the family, pet parents want to purchase products that fuel their pet’s health anywhere and anytime. So how do you stay up to speed and realize opportunities in this dynamic, health and wellness-focused, omnichannel market? With Nielsen’s trusted solutions and unmatched coverage—spanning local and national pet stores, grocery, mass merchandisers, e-commerce and more—you get the most holistic view of the pet industry and shoppers today, all from a single source.

with pets being a central part of American families, retailers must stay informed of pet parent needs and trends to offer the right products in their stores to fit their demands.

Superzoo Manufacturer


With Nielsen’s robust view of sales, share and pet-specific benefits, brands can not only stay on top of emerging trends in the pet space but also uncover opportunities for future growth. Nielsen’s expertise runs deep in helping manufacturer clients gain insight into the pet retail channel and beyond, so they can get ahead of the competition and deliver on pet parent needs.

superzoo retail


With 25+ pet specific features available in Nielsen data, retailers can gain a deep understanding of pet parent behavior to get ahead of nationwide trends and to collaborate with vendor partners on in-store assortment.

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