Charlie Hinton is Executive Director of Marketing Analytics & Advertising Insights for AT&T Mobility. She oversees the measurement of approximately $1 billion in marketing spend. She led the creation of the company's marketing ROI capability in 2008. She is responsible for marketing mix modeling and media spend optimization, as well as advertising research performance and effectiveness.
Previously as Executive Director of Media for AT&T Mobility, Hinton directed the company's media strategy across national and local media, digital, Consumer, Hispanic, Youth and B2B. She joined AT&T Mobility in 2001. Prior to AT&T, Hinton served in various media planning and director positions at BBDO, Mullen LHC and Bates USA. She has won numerous marketing awards, including two Gold Effie awards, and has been recognized by Advertising Age as a media maven. Hinton earned a bachelor of business administration degree, magna cum laude from Georgia State University.