Mitch Barns is Chief Executive Officer of Nielsen. He was appointed to this role in January 2014.
Since joining Nielsen in 1997, Mitch has lived and worked on three continents and has held leadership roles across all major parts of Nielsen’s business.
Throughout 2013, Mitch served as President, Global Client Service, leading the efforts of Nielsen’s client service organization worldwide.
Before that, Mitch was President of Nielsen’s U.S. Media business from 2011-2013, where he oversaw the development of its analytics practice, guided the integration of its TV and Digital groups, and helped transform the unit’s client service model to focus on driving performance improvement and value for Nielsen’s clients.
From 2008-2011, Mitch served as President of Nielsen’s Greater China business where he led its transition to a fast-growing, standalone region. In the early 2000s, he was President of Nielsen’s BASES and Analytic Consulting businesses, which have since become the core of the company’s growing analytics business. He first joined the company as part of Nielsen BASES, where he held various senior positions in the U.S. and Europe.
He began his career at Procter & Gamble, where he spent 12 years in marketing research and brand management.
Mitch serves on the Board of Directors for the Monsanto Company, the Board of Trustees for The Paley Center for Media and is a member of the American Heart Association CEO Roundtable.
Mitch holds a B.S. in Business Administration from Miami University and completed the Stanford Executive Program at the Stanford Graduate School of Business.