Ali Rana is the Global Head of the Measurement and Insight teams at Snapchat. In this role, Ali leads Snapchat's measurement strategy and the resulting execution across Snapchat's advertiser clients. His group is responsible for providing solutions and strategic guidance to advertisers on how to measure and optimize the online and offline impact of Snapchat advertising
Prior to joining Snapchat, Ali spent 16 years at Kantar Millward Brown, more recently as the company's Chief Digital Strategist. While at Millward Brown, he built a number of pioneering measurement solutions across leading platforms and advertisers.
Ali is based out of Snapchat's Santa Monica office in Los Angeles.