Kavita Vazirani is the EVP, Strategic Insights and Analytics, NBCUniversal. She leads NBCUniversal’s sales research, insights and data capabilities across every platform and partnership the company offers. Kavita joined NBCUniversal from Comcast and reports to Krishan Bhatia, EVP, Business Strategy and Operations, NBCUniversal.
Prior to joining NBCUniversal, since 1997, Kavita held a variety of senior roles at Comcast Cable Corporation in Media Research and Science. Most recently, she served as SVP of Media Strategy and Media Sciences, where she directed the development and buying of media in excess of $1.5 billion with a focus on measuring ROI through econometric modeling and direct response measurement techniques.
Kavita has been recognized as an Advertising Working Mother of the Year and by Comcast's Women in Leadership Wharton program. She is a graduate of the Betsy Magness Leadership Institute and serves on the IAB Video Leadership Board.
Kavita holds a B.A. in Broadcasting from Columbia College in Chicago, and an M.A. in Professional Communications from La Salle University. Kavita resides in Hatfield, PA, with her husband and three children.