As Chief Marketing and Commercial Officer at Chobani, Peter McGuinness oversees all global demand creation, including marketing, sales, insights, product innovation and commercial finance. He also leads and helped launch Chobani Cafés in New York and, most recently, in Texas, and the Chobani Food Incubator.
In his time at Chobani, the brand has risen to become the second-largest yogurt manufacturer in the U.S., reaching record share of the total category and launching more new products then at any other time in its history—including Chobani Flip, one of the fastest growing platforms in packaged foods.
Prior to Chobani, Peter served as President and CEO of DDB Chicago and Gotham. He also served as Regional President of Europe/Middle East/Africa Momentum McCann World Group. He brings more than 20 years of global marketing experience to the company, with a successful track record of shaping and growing some of the world’s most iconic brands, including MasterCard, J+J, Unilever, McDonald’s, Microsoft and Coca-Cola.
He is an active industry leader, serving on influential boards including the Ad Council, AAAA, American Advertising Federation (AAF), Advertising Education Foundation (AEF) and the Mobile Marketing Association (MMA). He is a member of the AAF Advertising Hall of Achievement and is a David Rockefeller Fellow for the Partnership of New York City.