Radha Subramanyam was named Executive Vice President, Chief Research and Analytics Officer of the CBS Television Network in November 2017.
In this role, Radha oversees all day-to-day research operations for the CBS Television Network, including audience measurement, analytics, market research, program testing and advertising research. She has extensive experience in research and data analytics in all areas of the industry, including broadcast, cable and digital, as well as radio and social media.
Before joining CBS, Radha served as President of Research, Insights and Data Analytics for iHeartMedia, where she developed and managed wide-ranging data and research efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement and marketing research.
Previously, Radha held senior executive research roles at Yahoo!, MTV Networks and Nielsen, where she was one of that company’s early leaders of a new analytics and consulting practice. Before beginning her career in the media industry, she taught media and entertainment courses at Vassar College and New York University.
Radha serves on the Board of Directors of the International Radio & Television Society and the Advertising Research Foundation. In addition, she serves as the Chair of Diversity on the Board of Directors of Women Advancing, an organization recognizing diversity as a priority for the future health of society and supporting development of resources to advance diversity in media, marketing and entertainment.
Radha is a graduate of Northwestern University, with a Ph.D. in radio, television and film.