Chris Morley is President of Nielsen U.S., leading the fast-moving consumer goods; (FMCG) manufacturer and retail business in the company’s largest market.
He is responsible for helping clients measure outcomes and drive business improvements through a deeper understanding of what consumers buy.
Previously, Chris held a number of leadership roles, including most recently President of 16 Western European markets and prior to that Managing Director, China. In that capacity, he led the growth of Nielsen’s business in industries such as FMCG, auto, finance, media, telecom and online. He has also served as Managing Director, Vietnam, and Director, Australia.
Originally from the U.K., Chris spent eight years in the marketing and research industry in Europe before moving to Asia.
Chris earned a degree in Physics from Sheffield University, England.