Looking for a better lifestyle, consumers are searching for options that are healthier for them and for their homes. The good news is that companies can be benevolent and bankable if they understand the intricacies of these forces and react accordingly.
While it might be tempting to look at on- and offline shopping trends individually, doing so limits the ability to see the synergies between the two channels.
By Peter Shapiro, VP, Sales Effectiveness
Even after the buzz of new product innovation wears off, growth is still possible. Here's how a refined approach to price and promotion can amplify your brand proposition.
Get the Nielsen Newsletter
Nielsen news and insights delivered directly to your inbox.