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Millennials with Media

MILLENNIALS ON MILLENNIALS: TV AND DIGITAL NEWS CONSUMPTION

The reach of digital news among Millennials is growing, but that doesn’t mean that national TV isn’t a key component in the media ecosystem. The data actually shows that Millennials are dramatically influenced to tune in to TV during breaking news moments.

Don't Fail Fast, Learn Fast

Fail fast has become a major catch phrase for innovation teams lately, but when put into practice, the end result is often the product of simply cutting corners.

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Following the Beat

Music has long been a cultural connector for Latinx consumers across all ages. This proclivity for music, combined with a preference for everything digital, has made music an important online activity—both personal and social—for Latinx consumers.

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Featured Perspective

AGILE INNOVATION YOU CAN TRUST

John Lavelle, Director, Innovation, and Victor Hidalgo, VP, Innovation

As a business concept, agile has migrated well outside of the tech world. In the process, however, the meaning behind the term has frequently been misinterpreted.

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Couple in Living Room with Mobile Devices

Featured Report

DESCUBRIMIENTO DIGITAL: THE ONLINE LIVES OF LATINX CONSUMERS

With continuing progress in educational pursuits, economic gains and more, the Latinx community and its influence on the new American mainstream are undeniable on many fronts.

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This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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  • When it Comes to Snacks, Premium is More Than Price
  • Three Things B2C Marketers Can Do to Build Better Budgets

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  • From Consumers to Creators
  • Millennials on Millennials: TV and Digital News Consumption
  • Descubrimiento Digital: The Online Lives of Latinx Consumers

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  • The Database: Where Local and Out-of-Home TV Viewing Fit Into Today’s Media Landscape
  • The Database: A Look at the Growing World of Streaming and Over-the-Top Video


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