Access and convenience are two key factors that determine how people consume media at different times. So, is prime time still relevant in this era of device fragmentation? The answer is a resounding “Yes.”
Americans collectively spend nearly 8 billion hours consuming content on connected TV devices.
By Erin Dowd, Innovation Partner, Nielsen, and Anna Campbell, Associate Manager, Nielsen
FMCG manufacturers of all sizes are looking to small, successful start-ups for inspiration on how to be more agile, but is it that simple?
Millennials represent 26% of households across America. And not only do Millennials hold great potential as a new wave of parents, they also carry their fair share of weight when it comes to FMCG spending—which will grow as they progress in their careers.
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