American Shoppers Seek Cheaper Alternatives
The Wall Street Journal reported Friday that American shoppers are abandoning more expensive alternatives and trading down — to store brands, smaller cars, and discount stores.
With bargain-hunting and coupon-clipping all the rage, deep-discounters are seeing increased business, while pricier retailers are losing customers. The story noted that visits to department stores are down 6% this year, down 7% at office-supply stores, and down 10% at home-improvement retailers, according to Nielsen.
https://www.nielsen.com/us/en/insights/article/2008/american-shoppers-seek-cheaper-alternatives/
