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American Shoppers Seek Cheaper Alternatives
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American Shoppers Seek Cheaper Alternatives

The Wall Street Journal reported Friday that American shoppers are abandoning more expensive alternatives and trading down — to store brands, smaller cars, and discount stores.

With bargain-hunting and coupon-clipping all the rage, deep-discounters are seeing increased business, while pricier retailers are losing customers.  The story noted that visits to department stores are down 6% this year, down 7% at office-supply stores, and down 10% at home-improvement retailers, according to Nielsen.