Insights

Despite Loss, A Ratings Win For China Women’s Volleyball
Article

Despite Loss, A Ratings Win For China Women’s Volleyball

Despite losing to Cuba in a closely contested game Wednesday evening, the Chinese women’s volleyball team claimed the top TV rating of all Olympics events broadcast on Chinese television on Wednesday, August 13, AGB Nielsen Media Research reported Thursday.

In China, 143 million viewers watched the China vs. Cuba game on CCTV 1 Wednesday evening, according to AGB Nielsen.  In comparison, 84 million Chinese tuned in for the men’s weightlifting 77kg final that aired on CCTV 2 during the same time period.

In three games on August 9, 11, and 13, the Chinese women’s volleyball team drew a total TV audience of 310 million viewers in China.

Read the full press release.