As Economy Slumps, Explosive Organics Sales Growth Slows
The troubled U.S. economy may be taking a toll on the growth of organic product sales, according to new data from Nielsen.
After several years of 20% to 30% sales growth, U.S. sales of organic products are showing the first signs of slowing.
While 52-week dollar sales of UPC-coded organics are up 21% vs. last year, the most recent four-week period ending October 4, 2008, shows growth of only 11.2%. Last year, organics saw 27.1% sales growth during the comparable four-week period ending October 6, 2007.
Meanwhile, in Great Britain, organics sales growth has also slowed — to just 4%, year over year, for the most recent year, ending September 6, 2008. In comparison, during the year ending September 8, 2007, organic products saw 18% sales growth in Britain.
Organic products are clearly here to stay, but the days of boundless growth may be over.
Read coverage of Nielsen’s findings in The New York Times.
https://www.nielsen.com/us/en/insights/article/2008/as-economy-slumps-explosive-organics-sales-growth-slows/
