Coupon clipping is on the rise, according to Nielsen.
In June, a Nielsen survey of 50,000 consumers found that nearly one-third used grocery coupons once a week or more. In December 2007, just one-fourth of those surveyed were clipping coupons at that rate, the Pittsburgh Post-Gazette reported Thursday.
According to a separate study by Scarborough Research, a joint partnership with Nielsen and Arbitron, Milwaukee residents reported the highest rates of coupon clipping — 40% of all city households use grocery coupons once a week or more.
Rochester, NY ranked second, with 38% of households clipping grocery coupons with this frequency, while Buffalo, NY; Toledo and Columbus, OH; Hartford and New Haven, CT; and Pittsburgh, Wilkes-Barre, and Scranton, PA, where 36% of households are regular coupons clippers, tied for third place.
Albuquerque and Sante Fe, NM households had the lowest rate of coupon clipping — just 14% use coupons on a regular basis, according to Scarborough.