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China’s Top Online Destinations September 2008
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China’s Top Online Destinations September 2008

Baidu, China’s leading online search engine, was the most popular website in China in early September, according to data released Friday by CR-Nielsen, Nielsen Online’s joint venture partnership in China with Beijing Zhongqian Wangrun IT Co. Ltd.

Between September 8 and 14, Baidu attracted 171 million unique browsers — more than double the volume of Google China, which drew 81 million unique browsers during the same period.

CR-Nielsen is the first company authorized to support the delivery of standardized Internet measurement and analysis services in China — home to an estimated 253 million Internet users.

Rank China:

Top 15 Websites

Unique Browsers

(in millions)

1 Baidu 171
2 Tencent (QQ) 117
3 Sina 108
4 Google (China) 81
5 Sohu 74
6 NetEase (163) 58
7 Soso 49
8 Hao123 48
9 Youku 47
10 Ku6 46
11 Yahoo (China) 39
12 Taobao 39
13 Xunlei 38
14 Tudou 38
15 Gougou 28
Source: ChinaRank and The Nielsen Company (September 8, 2008 – September 14, 2008).

Rank China:

Top 10 Search Engines

Unique Browsers

(in millions)

1 Baidu 171
2 Google (China) 81
3 Soso 49
4 Hao123 48
5 Gougou 28
6 Sogou 24
7 LiveSearch 15
8 Sina iAsk 11
9 Google.com 9
10 265 6
Source: ChinaRank and The Nielsen Company (September 8, 2008 – September 14, 2008).

 

Rank China:

Top 10 Finance Sites

Unique Browsers

(in millions)

1 Hexun 22
2 Sina Finance 14
3 Eastmoney 13
4 Tencent Finance 8
5 ICBC 7
6 NetEase Finance 5
7 Sohu Finance 5
8 ifeng Finance 4
9 JRJ 4
10 Stockstar 3
Source: ChinaRank and The Nielsen Company (September 8, 2008 – September 14, 2008).

 

Rank China:

Top 10 Video Sites

Unique Browsers

(in millions)

1 Youku 47
2 Ku6 46
3 Tudou 38
4 56 25
5 Sina Video 24
6 6 rooms 18
7 Mofile 14
8 Pomoho 9
9 Hupo 6
10 Sohu Video 6
Source: ChinaRank and The Nielsen Company (September 8, 2008 – September 14, 2008).

View the full press release.

Read coverage of Nielsen’s findings in The Wall Street Journal.