The official work week has begun, but people in China are still finding time to tune into Olympics broadcasts on TV. On Monday, August 11, the third day of the Beijing Olympics, 84% of Chinese families tuned in to at least some Olympic programming, according to AGB Nielsen Media Research.
The top-ranked Chinese Women’s Volleyball team’s match against Poland drew the largest TV audience on Monday. More than 148 million Chinese tuned in for the final, which drew an average audience of over 54 million viewers, according to AGB Nielsen.
In all, on Monday, more than 362 million people throughout China watched Chinese athletes take home a total of three gold medals.
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