Insights

Dark Knight TV Advertising Trumps Batman Begins
Article

Dark Knight TV Advertising Trumps Batman Begins

In the nine weeks leading up to its release, “The Dark Knight” had almost twice as much television advertising (2,401 units) as “Batman Begins” (1,287 units), according to Nielsen Monitor-Plus.

The strong advertising push for “Dark Knight” may have contributed to the film’s record-breaking opening weekend.  “Dark Knight” earned $158.4 million last weekend, while “Batman Begins” took in just $46.9 million in its first weekend.

Nielsen’s data included TV advertising units for approximately nine weeks leading up to the release of both films: May 9, 2008 – July 6, 2008 (“The Dark Knight”) and April 3, 2005 – June 3, 2005 (“Batman Begins”).

View the full media alert.