Despite Economic Trouble, Wine Sales Pouring In
A troubled economy doesn’t necessarily mean declining wine sales, Danny Brager, vice president, beverage alcohol, Nielsen, writes in a recent Progressive Grocer column.
Brager cites Nielsen research showing that, while almost 50% of consumers have reduced their overall spending, wine sales remain healthy.
Growth of premium wines has declined slightly, but the category remains strong overall — perhaps because consumers tend to view wine as an affordable luxury, Brager notes.
If the current trend continues, he concludes, wine may emerge as a “recession-resistant” category.
https://www.nielsen.com/us/en/insights/article/2008/despite-economic-trouble-wine-sales-likely-to-keep-pouring-in/
