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Digital Transition Unready U.S. Homes Decline In December
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Digital Transition Unready U.S. Homes Decline In December

The penetration of U.S. households completely unready for the transition to digital television dropped from 7.4% in November to 6.8% in December, Nielsen reported Friday.

Non-Hispanic households continue to be more ready for the transition than Hispanic households, but the rate of Hispanic readiness is picking up. After seeing no change in unready Hispanic households from October to November, that percentage dropped from 12.4% to 11.5% in December.

Month % Hispanic Households

That Are

Completely Unready

% Non-Hispanic Households

That Are

Completely Unready

May 2008 14.4% 9.2%
June 2008 14.9% 8.9%
July 2008 14.5% 8.6%
August 2008 13.4% 8.3%
September 2008 13.0% 7.9%
October 2008 12.4% 7.1%
November 2008 12.4% 6.7%
December 2008 11.5% 6.2%
Source: The Nielsen Company (May 2008 – December 2008).

Younger households remain the least ready, but this month has seen their strongest monthly surge in preparation, with unready households dropping from 10.6% in November to 9.9% in December.

Month % Households With Adult

Head Of House

Completely Unready

% Households

With Adult Head Of House 35-54:

Completely Unready

% Households

With Adult Head Of House 55+:

Completely Unready

May 2008 12.4% 9.6% 8.7%
June 2008 12.4% 9.4% 8.2%
July 2008 12.0% 9.2% 7.9%
August 2008 11.5% 8.9% 7.4%
September 2008 11.1% 8.2% 7.2%
October 2008 10.6% 7.3% 6.4%
November 2008 10.6% 7.0% 5.9%
December 2008 9.9% 6.6% 5.2%
Source: The Nielsen Company (May 2008 – December 2008).

In the 56 local markets with metered measurements, Albuquerque is the most unprepared market with 13% of households still completely unprepared.  Tulsa (12.65%), Houston (12.41%), Dallas-Ft. Worth (11.71%), and Salt Lake City (10.63%) are the next four on the list.

Hartford-New Haven is the most prepared of Nielsen’s 56 metered markets — with only 2.6% of households still in need of a digital upgrade.

View complete data on digital preparedness in Nielsen’s 56 top local metered markets.

Top 5

Least Prepared

Local Metered Markets

% Households Completely Unprepared
Albuquerque 13.0%
Tulsa 12.7%
Houston 12.4%
Dallas-Ft. Worth 11.7%
Salt Lake City 10.6%
Source: The Nielsen Company (May 2008 – December 2008).

 

Top 5

Best Prepared

Local Metered Markets

% Households Completely Unprepared
Hartford-New Haven 2.6%
Atlanta 2.8%
Boston (Manchester) 2.9%
West Palm Beach-Ft. Pierce 2.9%
New York 3.2%
Source: The Nielsen Company (May 2008 – December 2008).

As the February 17, 2009 digital transition approaches, Nielsen will continue to track the readiness of TV households in the U.S. 

Readiness data are based on TV sets and households in Nielsen’s National People Meter panel, which is representative of U.S. television households, and Nielsen’s local metered panels, which are representative of their respective television household populations.

View the media alert.

Read coverage of Nielsen’s findings in The Wall Street Journal, Broadcasting & Cable, The Hollywood Reporter, Multichannel News and The Coloradoan.