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Golden Week Holiday Travel Surges In China
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Golden Week Holiday Travel Surges In China

Chinese are more likely to travel this week for the National Day Golden Week holiday than they were earlier this year during the Chinese New Year holiday, Nielsen reported Tuesday.

According to a survey conducted by Nielsen, six in 10 Chinese plan to travel between September 29 and October 5 for Golden Week, while just 42% of Chinese reported making plans to travel this past February for Chinese New Year celebrations. 

More than half of those surveyed by Nielsen said they plan to travel within China, while about 10% were considering an overseas trip.  One-third of the respondents, surveyed between September 22 and 23, had not yet decided how to spend the holiday week.

Among those planning to travel internationally, Hong Kong was the most popular destination — with half of those traveling abroad claimed to be visiting the city.  Singapore (29%) and Macau (26%) were the second and third most popular destinations.  France (16%) and Taiwan (14%) also made Nielsen’s list of top holiday travel destinations.  

Within China, Dalian (20%) and Beijing were the most popular destinations, according to Nielsen.

Nielsen’s survey interviewed 2,000 Chinese Internet users nationwide.

View the full press release.