Insights

Google’s Search Market Share Grows; Yahoo’s Shrinks
Contact Us
Article

Google’s Search Market Share Grows; Yahoo’s Shrinks

Digital

MarketWatch reported last week that Google increased its share of the U.S. online search market by 19% over June 2007, according to Nielsen Online.  The company now controls 59% of the market. 

Yahoo’s share declined by 12.4% to 16.6.% during the same time period, while Microsoft’s share grew by 12.5% to 14.1%, according to Nielsen Online.

Tagged:
online

https://www.nielsen.com/us/en/insights/article/2008/googles-search-market-share-grows-yahoos-shrinks/

Related Insights
Article

Understanding Consumer Trends and Panel Integrity During the Time of COVID-19

Without a doubt, the pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid March 2020.

Read More >
Report

It's in the bag: Black consumers' path to purchase

African Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers' path to purchase is non-linear and technologically driven.

Read More >
Report

The Nielsen Total Audience Report: April 2020

This edition of the Nielsen Total Audience Report showcases how consumers across age groups and household types spend over 50% of their day connected to media reaching 12 hours and 20 minutes.

Read More >