Insights

Holiday Blog Buzz Battle Xbox Bests Wii, Playstation
Article

Holiday Blog Buzz Battle Xbox Bests Wii, Playstation

Microsoft’s Xbox is the most buzzed about game console so far this holiday season, Nielsen Online reported Thursday.

The Xbox 360 garnered the largest share of online buzz between November 1 and December 9, with 41.6% of blog messages mentioning Xbox, Wii or Playstation.

In comparison, Nintendo’s Wii was mentioned in 29.8% of game console blog messages, while Sony’s Playstation ranked third with mentions in 28.6% of gaming-related blog posts.

Among gift-related online buzz, TV-related terms, mentioned in 52.5% of gift-related messages, dominated blogosphere chatter.

DVDs (24.4% share), toys (11.3% share), laptops (8.4% share), and GPS (3.4% share) rounded out the select five gift ideas.

 

View the press release.