British consumers are curtailing spending on nights out, but alcohol purchases in supermarkets and convenience stores remained stable in 2008, Nielsen reported Monday.
Volume sales of take-home alcohol for the current year through May 2008 grew 3% year-over-year, while alcohol sales in pubs, clubs, and restaurants declined by 8% during the period, according to Nielsen.
Take-home sales of cider (+15.2% volume) and spirits (+4.5% volume) fared the best. Nielsen also found that take-home sales of more expensive wines and premium spirits brands fared better than less expensive alternatives.
During the same period, on-site sales of beer and spirits fell by 8.7% and 5% year-over-year, respectively. On-site sales of cider, which grew by more than 30% during the same period in 2007, fell by 1% year-over-year through May 2008.
Nielsen research on consumer’s spending intentions revealed a similar trend.
As of May 2008, just 21% of British consumers said they were spending disposable income to go out — a 30% drop from 2005 and 2006, when 30% of those surveyed by Nielsen reported spending money to go out to pubs, clubs, and restaurants.
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