Insights

In UK, Online Newspapers, Magazines See New Growth
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In UK, Online Newspapers, Magazines See New Growth

In November, 10.3 million British Internet users visited at least one of the 10 most popular newspaper websites — up 23% from 8.3 million unique visitors during the same month a year ago.

Meanwhile, 5.5 million Brits visited at least one of the top 10 magazine websites — up 30% from 4.3 million unique visitors last year.

Among the top 10 newspaper websites, the Guardian’s site was most popular, drawing 3.5 million unique UK visitors in November.  The Mirror (92%), Independent (85%), and Daily Mail (65%) had the largest year-over-year growth.

Among the top 10 magazine websites, Auto Trader was easily the most popular, with 1.8 million unique UK visitors.  BBC Good Food (+153%) and Radio Times (+76%) were the fastest growing online magazines among the top ten.

Most Popular Newspaper Websites (UK Only): November 2008

Rank

(by

2008 UA)

Newspaper Website UK Unique Audience:

November 2008

(000)

UK Unique Audience:

November 2007

(000)

% Change
1 Guardian 3,459 3,044 14%
2 Telegraph 3,142 2,563 23%
3 Times 2,896 2,041 42%
4 Sun 2,711 1,895 43%
5 Daily Mail 2,692 1,631 65%
6 Independent 1,588 859 85%
7 Mirror 1,334 695 92%
8 New York Times 902 824 9%
9 Financial Times 774 587 32%
10 Metro 645 531 21%
Source: The Nielsen Company (November 2007 and November 2008).

Most Popular Magazine Websites (UK Only): November 2008

Rank

(by

2008 UA) 

Magazine Website UK Unique Audience:

November 2008

(000)

UK Unique Audience:

November 2007

(000)

% Change
1 Auto Trader 1,847 1,784 4%
2 Which? 1,055 822 28%
3 BBC Good Food 745 294 153%
4 Radio Times 566 321 76%
5 Time Out 565 608 -7%
6 Scientific American 427 n/a n/a
7 PC Advisor 405 254 59%
8 NME 388 228 70%
9 National Geographic 387 333 16%
10 Wired 370 247 50%
Source: The Nielsen Company (November 2007 and November 2008).

Read coverage of Nielsen’s findings in New Media Age, Brand Republic, and MediaWeek.