Having a website may no longer be optional for India’s travel agents and operators, according to Nielsen and the Pacific Asia Travel Association (PATA).
Nielsen and PATA’s most recent “India Outbound Travel Monitor” survey found that more than half of Indian travelers have used the Internet to search for information about destinations abroad.
While traditional media like newspapers and magazines remain the primary source for travel advertising and information for many, the Internet has become a popular advertising channel, drawing greater attention from Indians traveling internationally.
Among travelers from India’s smaller cities, the Internet has made especially significant gains in popularity, Nielsen and PATA reported.
“The convenience of comparing prices and easy access to more detailed information makes the Internet a popular go-to source for travelers,” Vatsala Pant, Associate Director, Nielsen, noted.
Nielsen and PATA’s “India Outbound Travel Monitor” conducted face-to-face interviews with 2,000 men and women, aged 18 years and older, who have traveled outside of India and stayed at least two nights away from home in the last twelve months.
View the press release.
Read other findings from the “India Outbound Travel Monitor.”