Insights

Insights on China’s Digital Market
Article

Insights on China’s Digital Market

Charlie Buchwalter

What’s happening in the world’s largest Internet market? Last week we announced our JV in China – CR-Nielsen – the first company authorized to support the delivery of standardized Internet measurement services in China. The top sites are dominated by Chinese brands, with global brands like Google and Yahoo! present with their local sites. Overall, the numbers are quite significant. The top site, Baidu, was visited by slightly more than 171 million unique browsers during a single week. And while there is no exact comparison between unique browsers and unique visitors – historically our standard audience measurement metric – 171 million of anything during a single week is a big number! So while we are just starting to scratch the surface in this growing market, we know more today than we did yesterday – and we look forward to delivering insights into this important market.