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It Pays To Be Green
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It Pays To Be Green

Although it often costs more to buy green products, environmentally-friendly living is more popular than ever in the U.S.

The Daily Texan writes that, according to a report by Nielsen and the Natural Marketing Institute, consumers with a green shopping agenda have generated $209 billion in profits this year so far.

If the trend continues, green consumers will likely generate $400 billion by 2010.

Read the full Nielsen press release on green consumers.