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Let the (Advertising) Games Begin
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Let the (Advertising) Games Begin

Advertisers placed 35 minutes of advertisements during the 2008 Beijing Olympics Opening Ceremony, according to advertising data released Monday by Nielsen.

For the first time since the Salt Lake City Winter Olympics in 2002, commercial time was down — from 43 minutes and 55 seconds during 2006 Winter Olympics Opening Ceremony in Torino and 40 minutes during the 2004 Athens Summer Olympics Opening Ceremony.

Overall Commercial Minutes

35 minutes (includes 5 min/40 sec of promos)

Top Advertisers: Parent Companies

1. Exxon Mobil Corp.: 150 seconds (2 min/30 sec)

2. McDonald’s Corp.: 120 seconds (2 min)

3. Visa International: 120 seconds (2 min)

4. Coca Cola Co.: 90 seconds (1 min/30 sec)

5. Johnson & Johnson: 90 seconds (1 min/30 sec)

6. General Electric Co.: 90 seconds (1 min/30 sec)

Top Advertisers: Brands

1. Exxon Mobil Corp.: 150 seconds (2 min/30 sec)

2. Visa: 120 seconds (2 min)

Top Advertising Categories

1. General Corporate Advertising: 305 seconds (5 min/5 sec)

2. Autos/Trucks: 210 seconds (3 min/30 sec)

3. Restaurant-Quick Service: 150 seconds (2 min/30 sec)

Miscellaneous

*One campaign ad from John McCain

*Promos for two new fall shows:

   – “My Own Worst Enemy” (staring Christian Slater)

   – “Kath & Kim” (staring Molly Shannon & Selma Blair)

Viewing the Commercials

To view commercials that aired during the 2008 Beijing Olympics Opening Ceremony, visit Nielsen’s Event*Views website at https://www.nielsenmedia.com/monitorplus/specialevents

Commercials and P2+ Minute ratings for the opening ceremony will be posted Tuesday, August 12, 2008.