Insights

Local Newspapers Go Mobile
Article

Local Newspapers Go Mobile

Can the mobile Internet revive struggling local newspapers? 

The New York Times reported Monday that Encinitas, Calif.-based Verve Wireless, which helps newspaper publishers create news websites for cellphones, thinks it can.

Verve has already created mobile compatible versions of 4,000 U.S. newspapers — and it recently received a $3 million investment from the Associated Press.  The newspaper industry is betting that Verve’s mobile approach will help to boost dwindling newspaper readership, the Times reported.

The story noted that Americans are increasingly surfing the Web via their mobile phones: of the 95 million mobile Internet subscribers in the U.S., 40 million actively use their phones to go online — twice the number of two years ago, according to Nielsen Mobile.