On Monday, The Nielsen Company announced the release of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000” (Doubleday), by Pete Blackshaw, Executive Vice President of Digital Strategic Services, Nielsen Online. The book, which arrives in bookstores July 8, provides guidance for marketing in the era of Consumer Generated Media (i.e. empowered consumers).
Nielsen will host a webinar preview of the book on July 9. To register for that event, visit: http://www.netratings.com/resources.jsp?section=event&nav=2.