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NBC.com To Make Online Streaming Data Available
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NBC.com To Make Online Streaming Data Available

MarketWatch and The Los Angeles Times reported that NBC will become the first television network to make online streaming data available for specific programs.

The data, which will be released via Nielsen Online’s VideoCensus service, will allow advertisers to compare NBC.com’s audience numbers, show by show.

The move could help to make advertisers “more comfortable” with online video advertising, the LA Times reports.