Insights

Nestle Pure Life Targets Hispanic Consumers
Article

Nestle Pure Life Targets Hispanic Consumers

To promote its Pure Life bottled water, Nestle is launching its first Hispanic-targeted marketing campaign, Adweek reported Wednesday.

Nestle’s campaign will feature Univision talk show host Cristina Saralegui as the spokeswoman for the brand.

Adweek noted that Nestle spent $30 million on Hispanic network and cable TV ads in 2007 — up from $20 million in 2006, according to Nielsen Monitor-Plus.

Read more about marketing to Hispanics in the U.S. in Nielsen’s “Consumer Insight” newsletter.