Insights

NFL Kickoff Attracts Fewest Viewers Since 2002
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NFL Kickoff Attracts Fewest Viewers Since 2002

Thursday night’s NFL Kickoff Game, between the defending Super Bowl Champion New York Giants and the Washington Redskins, attracted 13.5 million viewers, the smallest audience since 2002.

 

 

 

YEAR NETWORK MATCHUP US HOUSEHOLD

AA%*

VIEWERS (P2+)
2007 NBC New Orleans at Indianapolis 11.4 17,471,000
2006 NBC Miami at Pittsburgh 12.6 19,043,000
2005 ABC Oakland at New England 11.7 18,008,000
2004 ABC Indianapolis at New England 11.4 16,888,000
2003 ABC N.Y. Jets at Washington 12.9 19,149,000
2002 ESPN San Francisco at N.Y. Giants 7.6 10,799,000
*US HH AA% : Percentage of US households – Average Audience during entire telecast