Nielsen announced Thursday that it will join forces with the Pacific Asia Travel Association (PATA) to study travel consumers in India.
Based on a sample of 2,000 respondents across 10 cities in India and updated annually, the Indian Outbound Travel Monitor will explore the behavior and considerations of Indian travelers when planning for, during, and after a trip abroad.
The Monitor, which will track travelers’ destination preferences and travel decision-making processes, aims to help tourism professionals identify and optimize growth opportunities in India.
The Indian outbound travel market has expanded by nearly 10% annually since 1996 — from 3.5 million trips in 1996 to 8.3 million trips in 2006, according to PATA.
View the full press release.