The recent economic downturn has forced consumers to rethink their spending habits. It has also forced consumer packaged goods (CPG) manufacturers and retailers to reevaluate their marketing strategies. Recent analysis by The Nielsen Company revealed those CPG product categories most immune and most vulnerable to a recession. The study shows that products such as seafood, dry pasta and candy are most immune to economic downturn. Beer and pasta sauces also show some level of immunity during tough economic times. The most vulnerable or recession-prone products include carbonated beverages, eggs, cups/plates, food prep/storage items and tobacco.