The Nielsen Company announced Tuesday it has extended its agreement with The Procter & Gamble Company (P&G) to provide U.S. consumer marketing information and insights. Nielsen currently provides marketing information services to P&G in more than 65 countries in Europe, Asia, Latin America, Middle East and Africa.
Under the multi-year agreement, Nielsen will provide P&G with retail tracking, insights on consumer purchase behavior, marketing analytics, and Nielsen Answers™, Nielsen’s technology-based business intelligence solution.
“P&G chose Nielsen for our technology capabilities, our deep, rich content, our strong focus on process improvement and productivity and our approach to innovation and client service,” said John J. Lewis, president and CEO, Nielsen Consumer Group, North America. “We welcome the opportunity to bring our people and capabilities across The Nielsen Company together to deliver on these areas for P&G.”
View the full press release.