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Nov. 2008 U.S. News Sites See Post-Election Growth
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Nov. 2008 U.S. News Sites See Post-Election Growth

According to Nielsen, in November, NYTimes.com was the top U.S.-based online newspaper site, while MSNBC Digital Network (MSNBC) was the top online current events and news destination, Editor & Publisher reported this week.

The NY Times’ website drew just over 20 million unique visitors in November — a 10% increase over unique traffic to the site last November.

Nov. 2008 Rank Top 10

Newspaper Sites

(ranked by unique users)

Nov. 2008 Unique Traffic

(in 000’s)

% Growth

Vs. Nov. 2007 Unique Traffic

1 NYTimes.com 20,860 10%
2 LA Times 11,136 143%
3 Washingtonpost.com 11,132 17%
4 USATODAY.com 10,359 8%
5 Wall Street Journal Online 7,427 32%
6 Daily News Online Edition 5,888 120%
7 Boston.com 5,436 12%
8 Chicago Tribune 4,894 81%
9 New York Post 4,490 32%
10 SFGate.com/San Francisco Chronicle 4,359 20%
Source: The Nielsen Company (November 2008).

Meanwhile, MSNBC saw 41.9% year over year growth, reaching 41.8 million unique visitors last month, according to Nielsen. 

MSNBC edged past CNN Digital Network (CNN), which drew 41.5 million unique visitors during the month — a 27% increase over its November 2007 unique audience.

Nov. 2008 Rank Top 10 Online

Current Events/News Destinations 

(ranked by unique users)

Nov. 2008 Unique Traffic

(in 000’s)

% Growth

Vs. Nov. 2007 Unique Traffic

1 MSNBC Digital Network 41,858 41%
2 CNN Digital Network 41,481 27%
3 Yahoo! News 38,763 25%
4 AOL News 21,027 4%
5 NYTimes.com 20,860 10%
6 Tribune Newspapers 19,208 33%
7 Fox News Digital Network 18,378 131%
8 Google News 14,404 29%
9 Gannett Newspapers and Newspaper Division 13,999 14%
10 ABCNEWS Digital Network 13,350 33%
Source: The Nielsen Company (November 2008).

Despite the conclusion of the U.S. presidential election, The Huffington Post (ranked #21) continued to see the fastest growth among the top 30 sites. The site’s unique audience increased 270% over November 2007 — to 7 million unique visitors.  However, Huffington’s unique audience declined from October 2008, when the site’s unique visitors grew by 448% year over year to 8.1 million.

Fox News Digital Network was the second fastest growing site among the top 30 — up 131% over November 2007.

Among the top 30 newspaper sites, the Minneapolis Star Tribune (ranked #12) saw the fastest growth.  The site’s unique audience increased 265% over November 2007 — to 3.5 million unique visitors. 

The Detroit News (ranked #25) was the second fastest growing site among the to 30 — up 232% over November 2007.

Overall, all but one of the top 30 online news outlets and all but four of the top 30 newspaper websites attracted larger online audiences in November 2008 than they did the prior November.

View the top 30 newspaper websites for November in Editor & Publisher.

View the top 30 online news outlets for November in Editor & Publisher.

Read coverage of Nielsen’s findings on MSNBC.com.