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Olympics, Conventions Boost August Traffic To News Sites
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Olympics, Conventions Boost August Traffic To News Sites

MSNBC Digital Network

(MSNBC) was the top U.S.-based news and current events website in August, according to Nielsen Online.

Surging interest in the Beijing Olympics and the U.S. political conventions, which occupied back-to-back weeks in August, may have played a part in boosting MSNBC past its close competitor, Yahoo! News, Editor & Publisher reported Tuesday. 

In August, MSNBC drew 52.2 million unique visitors — 12 million more than Yahoo!’s news portal, according to Nielsen.  During the prior August, both Yahoo! News and CNN Digital Network edged past MSNBC.com, with 34.3 million and 31.7 million unique visitors, respectively, to MSNBC’s 29.6 million visitors.

Aug. 2008

Rank

Top 10

Online News Sites

(ranked by unique users)

August 2008

Unique Traffic

(in 000’s)

August 2007

Unique Traffic

(in 000’s)

1 MSNBC Digital Network 52,212 29,564
2 Yahoo! News 40,787 34,277
3 CNN Digital Network 38,821 31,733
4 AOL News 23,114 21,209
5 NYTimes.com 19,862 13,078
6 Tribune Newspapers 17,652 12,550
7 Gannett Newspapers and Newspaper Division 14,454 13,720
8 Fox News Digital Network 13,902 8,465
9 ABCNEWS Digital Network 13,377 10,706
10 Google News 12,137 10,235
Source: The Nielsen Company (August 1 – 31, 2007 and August 1 – 31, 2008)

Most of the news websites in Nielsen’s top 30 ranking attracted larger online audiences in August 2008 than they had the prior August, and all but two of the top 10 sites showed double-digit percentages of growth.

Beyond the top 10, TheHuffingtonPost.com, ranked #23 by Nielsen, and the Daily News Online Edition (#30) showed especially large year-over-year audience growth.

TheHuffingtonPost.com saw its unique audience jump by 291% — from 1.3 million in August 2007 to 5.1 million last month.  Meanwhile, the Daily News Online Edition grew by 103% — from 2.2 million unique visitors in August 2007 to 4.5 million in August 2008.