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Olympics Web Audience Sees Steady U.S. Growth
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Olympics Web Audience Sees Steady U.S. Growth

The U.S. audiences for three key Olympics related websites, NBColympics.com, Olympic.org, and USolympicteam.com, grew by significant percentages from the 2002 Salt Lake City Winter Games to the 2006 winter Games in Italy, according to Nielsen Online.

Olympic.org experienced the largest growth of the three sites; its unique audience (both home and work) in the U.S. grew from 330,000 in 2002 to 1.39 million  in 2006 — a 323% increase.

USolympicteam.com’s unique home and work audience in the U.S. grew from 508,000 during the 2002 Games to 716,000 in 2006 — a 41% increase.

Although NBColympics.com easily drew the largest U.S. audience during both the 2002 and 2006 Olympic Games (6.43 million and 7.87 million, respectively), the site grew by the smallest percentage of the three (+22%).