Insights

Phelps Remains Most Buzzworthy Olympic Athlete
Article

Phelps Remains Most Buzzworthy Olympic Athlete

During the second week of the Beijing Summer Olympics, American swimmer Michael Phelps continued to dominate online Olympics buzz, The New York Times reported Monday.

Between August 8 and 21, Phelps was the most-buzzed about Olympic athlete — with a 38% share of all blog posts about gold medal winners, according to Nielsen Online.

Jamaican runner Usain Bolt (5.04% share) and American gymnast Shawn Johnson (3.75% share) were the second and third most buzzed-about athletes, respectively, Nielsen reported.

Gymnast Nastia Liukin, basketball players Kobe Bryant and LeBron James, swimmers Jason Lezak and Alain Bernard, and tennis players Roger Federer and Rafael Nadal rounded out Nielsen’s list of the ten most-blogged about Olympic athletes.