Insights

Primetime Broadcast Ratings August 12, 2008
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Primetime Broadcast Ratings August 12, 2008

NBC’s broadcast of the 2008 Beijing Olympics again claimed the top slot in Nielsen’s ranking of primetime telecasts for Tuesday, August 12, 2008.

CBS’s “NCIS” and “Big Brother” rounded out the top three.

RANK NAME NETWORK VIEWERS (P2+)
1 SUM OLYM TUE PRIME 1(S)-08/12/2008 NBC 34,014,000
2 NCIS CBS 7,218,000
3 BIG BROTHER 10-TUE CBS 6,358,000
4 WIPEOUT ABC 4,842,000
5 AL DIABLO CON GUAPOS TUE UNI 4,809,000
6 PRIMETIME: MED MYST-8/12(S)-08/12/2008 ABC 4,669,000
7 FUEGO EN LA SANGRE TUE UNI 4,377,000
8 WITHOUT A TRACE CBS 4,346,000
9 HOUSE-TUE 8P FOX 3,684,000
10 WANNA BET ABC 3,682,000
Source: The Nielsen Company (August 12, 2008)

Overall, NBC won the night with an average audience of just over 34 million viewers, while CBS took second place with 5.9 million average viewers.  ABC and Univision claimed third and fourth places — with 4.4 million and 4.1 million average viewers, respectively.  FOX followed in fifth place with an average audience of 3.2 million.