Insights

Primetime Broadcast Ratings August 15, 2008
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Primetime Broadcast Ratings August 15, 2008

NBC’s broadcast of the 2008 Beijing Olympics again claimed the top slot in Nielsen’s ranking of primetime telecasts for Friday, August 15, 2008.

ABC’s “20-20” and CBS’s “Ghost Whisperer” rounded out the top three.

RANK NAME NETWORK VIEWERS (P2+)
1 SUM OLYM FRI PRIME 1(S)-08/15/2008 NBC 26,071,000
2 20/20-FRI ABC 5,523,000
3 GHOST WHISPERER CBS 4,911,000
4 NUMB3RS 9PM CBS 4,671,000
5 AL DIABLO CON GUAPOS FRI UNI 4,246,000
6 FRIDAY NIGHT SMACKDOWN CW 4,237,000
7 FUEGO EN LA SANGRE FRI UNI 3,998,000
8 ABC FRI MOVIE OF THE WK ABC 3,892,000
9 NFL ON FOX PRESEASON 2(S)-08/15/2008 FOX 3,534,000
10 SWINGTOWN CBS 3,240,000
Source: The Nielsen Company (August 15, 2008)

Overall, NBC won the night with an average audience of just under 26.1 million viewers, while ABC took second place with 4.4 million average viewers.  CBS and the CW claimed third and fourth places — with 4.3 million and 4.2 million average viewers, respectively.  Univision and FOX followed in fifth and sixth places, respectively, drawing average audiences of 3.7 and 3.5 million viewers each.