Insights

Primetime Broadcast Ratings August 21, 2008
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Primetime Broadcast Ratings August 21, 2008

NBC’s broadcast of the 2008 Beijing Olympics again claimed the top slot in Nielsen’s ranking of primetime telecasts for Thursday, August 21, 2008.

CBS’s “CSI” and “Flashpoint” rounded out the top three.

RANK NAME NETWORK VIEWERS (P2+)
1 SUM OLYM THU PRIME 2(S)-08/21/2008 NBC 22,438,000
2 CSI CBS 7,294,000
3 FLASHPOINT CBS 7,208,000
4 BIG BROTHER 10-THU CBS 6,167,000
5 AL DIABLO CON GUAPOS THU UNI 4,813,000
6 FUEGO EN LA SANGRE THU UNI 4,779,000
7 NFL ON FOX PRESEASON 3(S)-08/21/2008 FOX 4,606,000
8 GREY’S ANATOMY-THU 9PM ABC 3,248,000
9 PRIVATE PRACTICE ABC 3,178,000
10 UGLY BETTY ABC 3,051,000
Source: The Nielsen Company (August 21, 2008)

Overall, NBC won the night with an average audience of just over 22.4 million viewers, while CBS took second place with almost 6.9 million average viewers. FOX and Univision claimed third and fourth places — with 4.6 million and 4.1 million average viewers, respectively. ABC followed in fifth place, drawing an average audience of nearly 3.2 million viewers.